Sports Marketing: Ask an Athlete Panel Discussion
Australian sports stars joined PickStar CEO James Begley for a discussion about sports marketing and branding at the Mumbrella Sports Marketing Summit 2016.
PickStar organised and hosted the "Ask An Athlete" panel for Mumbrella:
- Ed Cowan, cricketer, former Test batsman - Sharni Layton, Australian Diamonds netballer - Carol Cooke, Paralympian - Mark Mathews, big wave surfer - James Begley (moderator), PickStar founder, former AFL footballer
It was a fascinating and insightful chat with intelligent and thoughtful athletes. There's a lot to learn here about their worlds, and how brands and the community can best engage them. Among the issues discussed:
- Sexualising female stars - Sponsorship and funding issues for Paralympians - Cricket Australia "controlling" player brands - Creating compelling content with athletes - How to best utilise athlete ambassadors - Much more
Listen now (via Rooster Radio):
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