Sports Marketing: Ask an Athlete Panel Discussion
The Brief
Organise and host the "Ask An Athlete" panel for Mumbrella.
Solution
Pickstar organised and hosted the "Ask An Athlete" panel for Mumbrella:
- Ed Cowan, cricketer, former Test batsman
- Sharni Layton, Australian Diamonds netballer
- Carol Cooke, Paralympian
- Mark Mathews, big wave surfer
- James Begley (moderator), Pickstar founder, former AFL footballer
Outcome
It was a fascinating and insightful chat with intelligent and thoughtful athletes. There's a lot to learn here about their worlds, and how brands and the community can best engage them. Among the issues discussed:
- Sexualising female stars
- Sponsorship and funding issues for Paralympians
- Cricket Australia "controlling" player brands
- Creating compelling content with athletes
- How to best utilise athlete ambassadors
- Much more
Want a sports star for your next event or campaign? h provides direct connections to 700+ athletes past and present. It takes just three steps to lodge your opportunity, and PickStar works with ALL budgets. Find out more.