Podcast: Sports Geek’s Sean Callanan on the Challenge of Commercialising Digital in Sport
Sean Callanan, founder of Sports Geek, is a leader in the world of digital sports marketing and business.
Sean advises Australian and international sports clubs across the NBA, AFL, NRL and more. He’s also a sought-after keynote speaker.
We talk about commercialising digital, which is the big challenge facing sports administrators.
The issue is even more complex for elite athletes who want to commercialise their personal brands online. Sean says it's a grey area where athletes need more support.
We talk about these issues, along with the evolution of digital in the sports industry and emerging trends.
Connect with Sean here.
Off-Field is hosted and produced by PickStar's Andrew Montesi and James Begley.
Off-Field is more than just a podcast. We host regular meet-up events and live interviews for people interested in the world of sport outside of the arena.
Find out more: