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Podcast: Sports Geek’s Sean Callanan on the Challenge of Commercialising Digital in Sport


Sean Callanan, founder of Sports Geek, is a leader in the world of digital sports marketing and business.

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Sean advises Australian and international sports clubs across the NBA, AFL, NRL and more. He’s also a sought-after keynote speaker.

His two podcasts, the Sports Geek Podcast and Beers, Blokes and Business, are chart toppers.

We talk about commercialising digital, which is the big challenge facing sports administrators.

The issue is even more complex for elite athletes who want to commercialise their personal brands online. Sean says it's a grey area where athletes need more support.

We talk about these issues, along with the evolution of digital in the sports industry and emerging trends.

Connect with Sean here.

Off-Field is hosted and produced by PickStar's Andrew Montesi and James Begley.

PickStar is the best place to book sports stars for any event, campaign or engagement you can imagine. Choose from over 700 stars past and present, PickStar works fast with ANY budget. Find out more.

Off-Field is more than just a podcast. We host regular meet-up events and live interviews for people interested in the world of sport outside of the arena.

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