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Podcast: Kenton Olson from Seattle Seahawks on the social engagement myth, digital lessons from the


The NFL’s Seattle Seahawks have about 9 million followers on social media, and a fan engagement strategy that’s the envy of sporting clubs around the world.

Kenton Olson is the Director of Digital and Emerging Media at the Seahawks, and Off-Field caught up with him at Mumbrella Sports Marketing Summit 2017, where he was the event’s keynote speaker.

We talked to Kenton about why he doesn’t care much for engagement on social media, optimising for outcomes, the keys to content strategy, getting buy-in from athletes and much more.

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We’re sharing a number of interviews and discussions from Mumbrella Sports Marketing Summit on our Off-Field podcast, so make sure you subscribe to the show so you don’t miss a thing.

- How data is revolutionising sport, with Perform Group. Listen now.

- Lynne Anderson on why the Paralympics offers much more than a feel good story. Listen now.

- Ask an Athlete panel with gold medallists Mark Knowles and Emma Tonegato, netball star Caitlin Bassett and A-League star Robbie Cornthwaite. Listen now.

- Fireside chat with Matthew Pavlich about the AFL players' staggering new deal. Listen now.

Find out more about the annual Mumbrella Sports Marketing Summit here.

Find out more about the annual sports marketing event here.

Off-Field is produced by PickStar, the best place to book sports stars for any event, campaign or engagement you can imagine. Choose from over 700 stars past and present, PickStar works fast with ANY budget. Find out more.

This episode is hosted by PickStar’s Andrew Montesi and James Begley.

Off-Field is more than just a podcast. We host regular meet-up events and live interviews for people interested in the world of sport outside of the arena.

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#FanEngagement #SocialMedia #SportsDigital #KentonOlson #OffField #MumbrellaSportsMarketingSummit