Podcast: Lynne Anderson on why the Paralympics offers much more than a feel good story
Lynne Anderson, CEO of the Australian Paralympic Committee, has played a key role in the growing recognition of paralympic sports and its athletes, on the back of important commercial and media partnerships … and amazing personal stories.
Lynne talks about the influence of the Paralympics, which extends well beyond the sporting arena into the community and corporate sectors.
But Lynne talks about the challenges remain, and why there’s still a long way to go for Paralympians to be recognised for more than just a feel good story.
We’re sharing a number of interviews and discussions from Mumbrella Sports Marketing Summit on our Off-Field podcast, so make sure you subscribe to the show so you don’t miss a thing.
- Kenton Olson from Seattle Seahawks shares digital lessons from the NFL. Listen now.
- Simon Farrant and Declan Gallagher from Perform Group on how data is revolutionising sport. Listen now.
- Ask an Athlete panel with gold medallists Mark Knowles and Emma Tonegato, netball star Caitlin Bassett and A-League star Robbie Cornthwaite. Listen now.
- Fireside chat with Matthew Pavlich about the AFL players' staggering new deal. Listen now.
Find out more about the annual Mumbrella Sports Marketing Summit here.
Find out more information about the annual event here.
Off-Field is produced by PickStar, the best place to book sports stars for any event, campaign or engagement you can imagine. Choose from over 700 stars past and present, PickStar works fast with ANY budget. Find out more.
This episode is hosted by PickStar’s Andrew Montesi and James Begley.
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