Podcast: Sports Marketing Insights from Elite Athletes (Live: Mumbrella Sports Marketing Summit)
Australian sports stars shared their sports marketing perspectives, insights, and experiences in a live panel discussion at Mumbrella Sports Marketing Summit 2017.
Panel moderator and Off-Field host James Begley was joined by a couple of gold medallists, Australia’s men’s hockey captain Mark Knowles and Rugby Sevens star Emma Tonegato, along with Australian Diamonds' Caitlin Bassett, who was fresh from winning the netball premiership with the Sunshine Coast Lightning, and Robbie Cornthwaite, the A-League veteran who has played for the Socceroos and spent six years playing football in Asia.
The panel talked about how athletes work with brands on marketing and social media campaigns, shared their own experiences working with sponsors, along with the broader challenges of performing on the field while trying to make a living.
Sports Marketing Insights From Elite Athletes (Live: Mumbrella Sports Marketing Summit)
We’re sharing a number of interviews and discussions from Mumbrella Sports Marketing Summit on our Off-Field podcast, so make sure you subscribe to the show so you don’t miss a thing.
- Kenton Olson from Seattle Seahawks shares digital lessons from the NFL. Listen now.
- Simon Farrant and Declan Gallagher from Perform Group on how data is revolutionising sport. Listen now.
- Lynne Anderson on why the Paralympics offers much more than a feel-good story. Listen now.
- Fireside chat with Matthew Pavlich about the AFL players' staggering new deal. Listen now.
Find out more about the annual Mumbrella Sports Marketing Summit here.
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