Case Study: Bar Books AFL Star Appearances
The Left Bank Bar and Restaurant in Fremantle, Western Australia, contacted PickStar wanting an AFL player to attend their venue every Friday night during footy season.
Client: The Left Bank, Cafe and Bar in Fremantle, Western Australia
Talent: West Coast Eagles and Fremantle Dockers AFL footballers (Past and Present)
Brief: AFL stars appearances at the Sports Bar
The Left Bank management wanted to engage patrons and provide a personal and rare experience for fans to meet AFL stars. The star power of these athletes would help draw a crowd of footy fans to their venue on a Friday night.
Ordinarily booking this many AFL footballers, during the season with their busy schedules, would be a logistical nightmare. But the PickStar marketplace is uniquely positioned to handle such bespoke needs.
Connecting with PickStar
After contacting PickStar, Left Bank management was given advice about budget expectations, a plan on how to execute the long-term commitment efficiently and effectively, and the lengthy list of potential footballers, past and present, who may be interested.
Following agreement on the initial plan, PickStar worked through the AFL fixture to determine which clubs would have footballers available that week, liaised with all athletes regarding their availability, and began plugging them into the schedule. The goal being to give the Left Bank as much time as possible to promote the appearance of each footballer.
PickStar managed the booking and payment for all athletes involved.
The unique campaign was highly effective and separated the Left Bank from its competitors. Without PickStar, such a program would be nearly impossible to achieve.
Lee Spurr with footy fans at the Left Bank
PickStar works with hospitality venues across Australia on fan engagement events and campaigns, including dinners with sports keynote speakers and panels, sports bar appearances and other bespoke opportunities.