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Case Study: EY Calls on Cycling Stars for Corporate Event


Global advisory firm EY hosted a corporate cycling event and called on PickStar to help add some star power.

The event, coinciding with the final day of Adelaide's Tour Down Under on 21 January 2018, was a client bike ride and lunch with cycling legend and EY ambassador Cadel Evans AM.

EY contacted PickStar hoping to add a female cycling star to the event.

PickStar provided EY with an extensive list of options and the firm selected Tiffany Cromwell, one of Australia's top cyclists on the international circuit.

The event was a great success. On social media, Tiff wrote:

"Enjoyed a great day with EY Australia and @the_real_cadel yesterday in Adelaide. Riding bikes, meeting lots of fascinating people, having the opportunity to share some of my stories alongside Cadel, and view the final stage of the @tourdownunder from the prime position of their office balcony.

It’s amazing how similar professional sport and the corporate world is to each other. From team work to leadership, performing under pressure, just to name a few. We can continue to learn so much from each other. EY are leaders in their industry and doing great things to help push for gender equality in the workplace and beyond. It was a great pleasure to be apart of their day, and see first hand the support they have towards women who already are or striving to be leaders in their field. Thank you to everyone for a wonderful day and having me along. Loved meeting you all and sharing some of my stories and experiences."

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#EY #TiffanyCromwell #CadelEvans #Cycling #Corporate #Events