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Case Study: West Coast Star Makes Fan's Day During Grand Final Week

The one thing Sharee’s son Nate loves more than footy is the West Coast Eagles. With his eighth birthday fast approaching, his mum Sharee was looking for a way to make her little footballers’ birthday extra special.

Client:

Sharee

Talent:

Will Schofield, West Coast Eagles Key Defender

Brief:


Kick-to-Kick for eight-year-old son’s Birthday

Connecting with PickStar


Sharee discovered that with PickStar, it’s possible to connect with athletes for fan experience opportunities. Using PickStar's database of 1300+ sports stars, Sharee shortlisted Eagles players, set a budget, and provided the details of Nate's birthday. PickStar then sent the opportunity to the West Coast Eagles footballers that Sharee shortlisted. When notified, Will Schofield agreed to come out for a kick with Nate during his grand final week preparations.

Outcome

Nate’s face was priceless when his regular kick-to-kick in the park was interrupted by current West Coast key-defender Will Schofield asking if he could join in. Will shared insights on footy at the top level, and to cap off Nate’s special day, signed Nate’s football and posed for photos.


Will was absolutely incredible - he came in and instantly engaged all the kids and made Nate feel so special. He went beyond all our expectations and we honestly can’t thank him enough. Such a genuinely lovely guy, and for him to come during the week of the grand final is something we know was a big ask. He was amazing, and he has made Nate’s entire year!” - Sharee


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#FanExperience #AFL #WestCoast #WillSchofield