Case Study: Michael Barlow brings star power to local pub for AFL Grand Final Breakfast
The Pig and Whistle Hotel wanted to secure an AFL star to build excitement around their Grand Final Breakfast Event and give their patrons a football experience to remember, so they submitted a brief to PickStar and created a shortlist of talent.
Client: Pig and Whistle Hotel
Talent: Michael Barlow (Former Fremantle and Gold Coast footballer)
Brief: Guest appearance at AFL Grand Final Breakfast
Connecting with PickStar:
Peter from the Pig and Whistle Hotel wanted to book an AFL sports star to attend the pub's yearly grand final breakfast. Peter wanted a well-known player who could attend the event, mingle with guests, tell stories about their experiences in the AFL and provide insights into playing at the highest levels of the game. Peter browsed PickStar's marketplace of over 1200 sports stars, which includes over 400 current and former AFL stars, and shortlisted athletes he knew would be a great fit for his customers. Michael Barlow was notified of the offer and the brief through PickStar's unique online platform and jumped at the opportunity to participate.
Michael arrived at the Pig and Whistle Hotel and made his way around the venue, chatting with footy fans about his career and the grand final match ahead. He then participated in a Q&A, giving everyone in the room the chance to ask him about his journey to the AFL as a mature-aged rookie. Patrons and staff were thrilled with the event, which helped fuel the excitement of fans looking forward to the Grand Final.
“Michael was terrific. He prepared with our MC, then introduced himself and sat with tables of patrons chatting and getting around everyone. Michael presented as very professional, interested and frank with his journey. He picked up quickly on quips and banter endearing himself to our patrons.” - Peter from the Pig and Whistle Hotel