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Case Study: AFL Star Boosts Local Pharmacy's Football Tipping Competition

Warnbro Pharmacy knew that booking an AFL star would boost engagement from customers in their football tipping competition. So, they came to PickStar to find the perfect fit for a guest appearance at their in-store competition launch.


Client:

Warnbro Pharmacy



Talent:

Paul Hasleby (retired AFL Fremantle player)



Brief:

Attend the in-store launch of Warnbro Pharmacy's online football tipping competition and mingle with customers.



The outcome:


Aaron Sangalli from Warnbro Pharmacy in southern Perth approached PickStar hoping to book either a Fremantle or West Coast Eagles player to make an appearance at their competition launch.


The PickStar team helped Aaron shortlist AFL stars who would be a great fit for the opportunity and sent the request out to a range of past and present Fremantle and West Coast Eagles players.


It wasn't long before the request caught the attention of retired Fremantle Dockers player and current South Fremantle Dockers coach Paul Hasleby.


Warnbro Pharmacy were extremely excited at the prospect of join forces with Paul, and were quick to spread the news through in-store flyers and social media.


Warnbro Pharmacy advertising their flyer on Facebook

Paul attended the event at Warnbro Pharmacy and was eager to get involved in everything the client had planned. He helped create a lively atmosphere and gladly mingled with customers and fans, answering questions about the upcoming season and posing for photos.


Paul also engaged with customers and staff in small football activities within the store and happily signed autographs for fans, which included players from an integrated football team proudly sponsored by Warnbro Pharmacy.


Most importantly, for Warnbro Pharmacy, Paul was able to boost involvement from customers in the footy tipping competition!


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