• PickStar

Case Study: AFLW Stars Inspire as Speakers, Influencers & More


PickStar is the best place to book the stars of the AFL women's league. Here's how our clients have made it happen.

Women's football continues to rise and AFLW athletes are highly sought-after on PickStar to share their inspiring stories, motivate young athletes and partner with brands and organisations.

Here's just a few examples of recent AFLW bookings on PickStar.

Club event

Scotch College Old Collegians Association launched their first women's football team, and wanted two professionals to share their stories at a club event.

After canvassing the options on PickStar, the club booked AFLW premiership players from the Adelaide Crows, Courtney Cramey and Jess Sedunary, who shared their insights and helped inspire female footballers at the club to pursue their dreams.

School event

Collingwood star and former Olympian Georgie Parker talked about her mental health challenges and insights at Westbourne Grammar School, with excellent feedback.

"The Year 7 & 8 girls really enjoyed Georgie’s talk and Q&A session for Good Mental Health Week. They found her story of persistence interesting and relatable. For our sports players, Georgie’s reassurance that it can take many try outs to actually make a team was an eye opener. The girls also felt that it was good to hear that even elite sports people struggle with their mental health and body image and praised Georgie for being so open about it. The teaching staff present were equally full of acclaim for Georgie and agreed with her suggestion that students be open and honest about how well they can balance their homework with sporting commitments. We feel very strongly about the future of girls in sport and Georgie’s talk will have encouraged more of our students to continue with their sporting journey."

Influencer campaign


With 70,000 Instagram followers to her name, Hasbro booked footy personality Abbey Holmes to help promote the new Monopoly 'Cheaters' edition.

The corporate event

North Melbourne's Kaitlyn Ashmore shared her sporting story at the AFL members luncheon at Melbourne University, during Grand Final week celebrations.

How it works

1. Search PickStar's sports talent network of 1000+ elite athletes and sports personalities, including many AFLW players in all states of Australia. Shortlist your preferred talent!

2. Tell us about your event or campaign, and what you'd like the talent to do. Provide your budget estimate (PickStar works with ALL budgets). Hit 'submit'.

3. Your request is then sent directly to your shortlisted talent. If you wish, your request can also go out to the our talent network. Athletes will apply if they're interested and you will be notified, sometimes within minutes!

4. Choose your talent from the list of those who have applied, and book them in! PickStar handles the entire booking and payment process.

PickStar is Australia's largest and most trusted sports talent marketplace, relied upon by fans and brands. Get started now or call us on 1300 657 601.

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