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Case Study: AFLW sports star empowers women in launch of 'This Girl Can' Week

The celebration of all female athletes and encouragement for more women to participate in physical activity is at the top of the sporting agenda.

So, when ‘This Girl Can' Week came around in Victoria, the City of Whittlesea knew booking a high-profile AFLW player to MC at the event launch would effectively promote this positive message to young girls and senior athletes.

Client:

City of Whittlesea Council, located north of Melbourne, Victoria.


Talent:

Sharni Layton (AFLW, Collingwood FC)


Brief:

AFLW star joins the launch of This Girl Can week on 18th March 2019 at the Plenty Ranges Arts & Convention Centre as an MC for one hour.


(source: www.whittlesea.vic.gov.au, 2019)

Connecting with PickStar:

This Girl Can - Victoria is an empowering campaign which strives to celebrate all women getting active and inspire girls and women to try new sports.


Despite an increase of female acceptance in sports like AFL, around 50% of women still don’t undergo enough exercise a week, mainly from fear of judgement or doubt over fitness levels.


This year, This Girl Can – Victoria and the City of Whittlesea were proud to hold the inaugural ‘This Girl Can’ Week between 18th – 24th March, which provided numerous free activities for girls and women to try.


The Whittlesea Council believed a sports star MC would be the perfect way to kick off the week and draw further interest from female athletes.


That's why they reached out to PickStar to search for a personable, entertaining and motivational AFLW to launch the event.


The Whittlesea Council were dazzled with PickStar’s variety of AFLW athletes and new filtering system, which allowed them to specifically search for AFLW MCs.


It wasn’t long after PickStar notified all shortlisted athletes that Sharni Layton enthusiastically grasped at the opportunity to inspire women to be active.


Sharni Layton is renowned globally for her infectious smile and bubbly personality, so the City of Whittlesea were wrapped to work with the Collingwood AFLW superstar.


Sharni Layton at the This Girl Can launch (source: Instagram @citywhittlesea)

Outcome:

Hundreds of young girls and women flooded the Plenty Ranges Arts & Convention Centre on the 18th March, and their morning was immediately brightened by the endearing Sharni Layton.


Sharni spent the morning encouraging women to ignore their fears of judgement and embrace the rewards of giving new sports a go.

She also announced winners of female participation grants and thanked local women who helped make a video which promotes female participation in physical activity.


The community was enthralled by the opportunity to listen to Sharni’s insights, advice and words of wisdom, and the City of Whittlesea Council believed she had a positive influence on the women’s attitudes towards participating in sports.




Need a captivating MC for your next campaign or community event?


Look no further than PickStar. With our marketplace showcasing over 1300 elite athletes past and present, we’re sure to have the perfect sports personality for you.


We have now made this process even easier for you, with our new filtering system allowing you to specifically search for athletes who are suitable guest speakers and MCs.


So, what are you waiting for? Check out PickStar now to get started.


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