• Simon Russell

Case Study: AFLW star Erin Phillips promotes healthy living at major fundraising event

AFLW star Erin Phillips is nothing short of a champion when it comes to living a healthy lifestyle. That's why the Southern Cross Care Community Foundation jumped at the chance to book her for their biggest fundraising event of the year.


Client: Southern Cross Care Community Foundation

Talent: Erin Phillips

Brief: Erin to talk about her achievements and the importance of a healthy lifestyle to encourage their clients to live healthy and active lives.

Connecting with PickStar


The Southern Cross Care Community Foundation hosts events throughout the year to raise funds in support of their mission to help people live lives free from loneliness and isolation.


The Foundation were in need of a healthy living ambassador to participate in their Corporate Golf Day, which is their main fundraising event of the calendar year and a highlight for their corporate supporters.


The talent would be required to play a round of golf with the corporate supporters and then take part in the Q&A session conducted by a professional MC.


The Foundation come to PickStar with Erin already in mind because they saw her as a perfect role model to use to achieve their mission.


Erin was excited to participate and snapped up the opportunity to promote an active lifestyle.


Outcome


Erin played a round of golf with the 200-plus participants and joined them for a relaxed barbecue lunch afterwards where she answered questions.


Erin was very popular with the crowd as she shared how she juggles life as an athlete and a mother with the MC.


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