Case Study: Athletes booked for campaign to build girls' confidence and promote equality in sport
Morgan Mitchell (Athletics)
Alicia Quirk (Touch Football, Rugby 7s)
Ashleigh Brazill (Netball, AFLW)
Client: Avanti Mutumudalige (Senior Brand Partnerships Manager at PlayersVoice)
Brief: Female athletes required to participate in a five part video series and share their story on what motivated them to reach the top of their sport and the adversity they overcame to get there.
Connecting with PickStar:
In collaboration with Suncorp, PlayersVoice has released the video campaign ‘My Story #TeamGirls’ to promote greater confidence among girls who play sport and improve gender equality in all sports. The campaign profiles leading female athletes across multiple codes whose stories relate to the overarching themes of leadership and mentoring.
Avanti Mutumudalige from PlayersVoice came to PickStar specifically looking for the ideal female athletes to lead this powerful campaign.
PickStar staff provided a shortlist of exceptional talent to PlayersVoice, who were thrilled to book Morgan Mitchell, Alicia Quirk and Ashleigh Brazill for the campaign. PlayersVoice were impressed by the athletes' stories of overcoming adversity in their careers and the tremendous impacts they have had in changing societal perceptions of women in sport.
Each athlete brought three significant mementos to guide their interviews and shared tips for success.
The hugely successful campaign is expected to reach over 3 million people, and so far has generated thousands of interactions on social media.
PlayersVoice and Suncorp were extremely impressed with the positive attitudes of the athletes, their willingness to share their struggles and successes, and their keenness to spread awareness of the campaign and its messages.
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