Case Study: Sports Stars Booked for Glenmorangie Branded Podcast Series


New podcast series We Are The World We Create, presented by iconic whiskey brand Glenmorangie, featured interesting former sports stars who are now pushing the boundaries in their different fields.

With that in mind the producers used PickStar to book three sports personalities who aligned with the ethos of the series.


Client: Glenmorangie and ARN

Talent:

James Begley, PickStar CEO & Founder, Former AFL Player and high performance coach

Tiffany Cherry, AFL Boundary Presenter, 2012 Olympics Games Host

Ben Darwin, Wallabies Bledisloe Cup Winner, Founder of Gain Line Analytics

Brief:

Secure three sports stars with interesting off-field stories to be interviewed for Glenmorangie podcast series We Are the World We Create.

The podcast focusses on creators and entrepreneurs across a range of fields who are making the word a more interesting place through the products, businesses and careers they are building.

Producers were keen to secure sports stars and personalities who are trailblazers and are creating something unique in their respective fields.

Connecting with PickStar

The producers of the podcast tasked PickStar with finding three athletes to be interviewed for the series. ARN and Glenmorangie wanted talent who were charismatic and entertaining to keep their audience engaged, as well as fitting the brief. PickStar then provided a shortlist of best fit talent from PickStar's network of 1200+ elite athletes and sports personalities.

The request was sent to Tiffany Cherry, Ben Darwin and James Begley via the PickStar platform, who eagerly accepted the offer to appear on the podcast. PickStar managed the booking and payment process for the client and talent.


Outcome


Tiffany Cherry and Ben Darwin featured in episode four of the podcast, providing insights into how the took their experienced as athletes and applied it to careers in sports media and data analysis respectively.


PickStar Founder and CEO James Begley appeared in episode five of the podcast, sharing his story of transition from athlete to entrepreneur following a career as an AFL player and high performance coach.

The client was impressed with PickStar's ability to efficiently manage the project and connect the brand with sports stars who have unconventional success stories.

The PickStar marketplace allows you to shortlist your preferred talent from a huge network of over 1200 sports stars, and then notify them of your offer, directly.

Any idea, any budget – PickStar can be used to book a sports star that you can interview on your own podcast, video or blog series.

It's free to submit a request and see which sports stars are interested in working with you. Check out the PickStar marketplace now and get started.


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