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  • Georgia Musolino

Case Study: Elite Athletes Boost the World's Largest Kids Triathlon

The biggest kids triathlon series on the planet deserves the best array of sports stars.


That’s why the Sanitarium Weet-Bix Kids TRYathlon approached PickStar to book five empowering athletes to motivate participants in Perth, Adelaide and the Gold Coast.


Client:


The Gemba Group


Talent:


Perth

Neil Kilkenny (A-League, Perth Glory)


Adelaide

Brittany Elmslie (Swimming, Olympics & Commonwealth Games)

Hugh Greenwood (AFL, Adelaide Crows)

Laura Hodges (nee Summerton) (WNBL, WNBA)

Brendan Teys (NBL, Adelaide 36ers)


Gold Coast

Josh Amberger (Triathlon, Nutri-Grain Ironman)

James Roberts (Swimming, Olympics)



Brief:

Secure sports stars for various activities across the event days in Perth (24 March), Adelaide (7 April) and the Gold Coast (5 May), including photo and signing opportunities, starting races, handing out medals, enjoying Weet-Bix breakfasts and public speaking.


Neil and a participant of the Weet-Bix Kids TRYathlon (source: Instagram, @aussiekidstry)

Connecting with PickStar:


The Sanitarium Weet-Bix Kids TRYathlon is an exciting, non-competitive event where kids between 7-15 years old compete in a triathlon with swimming, cycling and running courses.


The TRYathlon has been running for over 20 years and has grown into a major annual event with more than 16,000 Aussie children participating each year.


To boost the profile of this year's event The Gemba Group reached out to PickStar to help secure sports stars to participate in different activities across the day and create memorable experiences for participants.


With 1300+ athletes from over 60 different sporting codes, The Gemba Group were impressed by the vast range of high-quality talent to choose from and looked to the PickStar team for recommendations.


PickStar were able to quickly recommend ideal candidates for the job who were able to attend the events across three states.


Outcome:


The TRYathlon events were a big success. In Perth, Neil spent the day at the Stirling Leisure Centres/Terry Tyzack Aquatic Centre motivating kids before their swimming course and handing out medals to proud race finishers.

Neil with the swimmers in Perth (source: Instagram, @aussiekidstry)

At the Adelaide Aquatic Centre, Brittany, Hugh, Laura and Brendan cheered on the kids as they swam, cycled and ran their way through the day. The kids were particularly excited to capture the moment with fun photos and group selfies!

Laura Hodges with Olympic swimmer Annette Edmondson and participants in Adelaide (source: Instagram, @nettieedmo)

And at Broadwater Parklands on the Gold Coast, James and Josh had a blast supporting the children in their experience.

James with participants (source: Instagram, @james_roberts__)

Especially with Josh himself completing the TRYathlon in 1999, he was an instant hit who inspired the kids and showed the potential for them to transform their casual TRYathlon skills into a professional career.


Josh with his father at the 1999 TRYathlon (source: Instagram, @josh_amberger)

Event organisers were very happy with the athletes’ enthusiasm and loved how the sports stars went above and beyond to enhance the experience of the participants.


Sports stars are the perfect way to boost your next community event!


At PickStar, you'll find over 1300 elite athletes who can be booked for a wide variety of events, experiences and campaigns. Check out the PickStar marketplace now and get started.


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