Case Study: Three Aussie Cricketers Join ESPNcricinfo Travel Show


Within days, PickStar helped ESPNcricinfo book three Aussie cricketers, in multiple cities, for an international travel show promoting Australian culture.

Client: ESPNCricinfo, international website dedicated to cricket news, scores and content, in partnership with Tourism Australia.

Talent: Former Australian cricketers Ed Cowan, Andy Bichel and Brad Hodge.

Brief: Star in online travel program, Undiscover Australia, across the ESPN network, highlighting Australia to an International cricket audience.


Connecting with PickStar:

With India’s tour of Australia scheduled for summer 2018/2019, ESPNcricinfo, based in Mumbai, India, contacted PickStar seeking Australian cricket talent to feature in a cricket travel show hosted by Indian personality Shibani Dandekar.

The show was produced in partnership with Tourism Australia, and featured on the ESPNcricinfo website.

The purpose of the show was to reach India's cricket mad audience, and showcase Australia's culture, lifestyle and connection to cricket.

The show covered major Australian cities, and PickStar assisted in booking talent for the Melbourne, Sydney and Brisbane episodes.

Finding talent for this opportunity was a challenge as current players have busy training and playing schedules while many former players have high-profile deals with competing media outlets, prohibiting them from working with EPSN.

The brief also brought some complexity, with a full day commitment required and expectations constantly evolving with production needs.

Despite the limitations, ESPN built a shortlist of quality, preferred talent from PickStar's network of cricket stars, receiving positive responses from talent via the PickStar system within 24 hours.

Ed Cowan, Brad Hodge and Andy Bichel applied and were accepted by the client, eager to be involved in an opportunity to showcase their stomping ground to the global cricket community.

Working with a global company from their international offices provides extra administrative layers, with detailed contracts, payment requirements and international currencies to content with. PickStar handled the entire process and paperwork for ESPNcricinfo and the talent.

Outcome:


Within just ten days of receiving the initial enquiry, the talent was in front of the cameras for the ESPNcricinfo production team and host Shibani.

The boys had a great time showing the best that their backyard had to offer (as you can see from Shibani's Instagram videos) taking ESPN off the beaten path, showcasing some of the lesser known activities and Australian cricket history.

“We got great content from all three cricketers. The host Shibani and our production team really enjoyed working with all talent.” - ESPNcricinfo team

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