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Case Study: Geelong AFL star booked for mental health presentation

Deakin University wanted to find a Geelong footy hero to engage students at a Geelong-based boarding house, so they used PickStar to book Club superstar who would grab the attention of the young men.

Talent: Cameron Mooney

Client: Deakin Residential Services

Brief: Present at a 'boy’s night in' focusing on welfare and self-care for male residents


Connecting with PickStar:

Deakin University is one of the largest universities in Australia, with more than 54,000 students throughout their metro and regional campuses.


When a boarding house for students in Geelong wanted to provide male residents with a seminar on welfare and self-care, they knew PickStar could source a suitable talent.


Deakin Residential Services (DRS) contacted PickStar just four days out from their event, looking for sports star who would be both entertaining and informative. Given the boarding house is in Gellong, and Cats star was preferable for the organisers of the event.


Despite the short time frame, PickStar were able to accommodate the booking and reached out to Cam.


Amazingly, Cam was booked just hours after the request submitted, with PickStar staff working quickly and efficiently to secure the premiership player.


Cam Mooney with students from Deakin University's Deakin Residential Services

The Outcome:

Organisers wanted the boys to take away an appreciation of the importance of welfare and self-care, and were thrilled that Cam spoke candidly about the need to look out for mates and acknowledge that it is OK to not feel OK.


Having experienced mental health struggles himself, Cam described how not reaching out to people close to him had affected him deeply.


Johnathon Sadler from DRS was very happy with Cam's presentation.


“Cam was fantastic ... it was more raw and honest than I was expecting but it was great that Cam was able to do it. I feel it assisted in helping the young males realise it’s OK to talk about your mental health. It was a great night and we will definitely look to have Cam back again next year for a similar session."


Sports idols and personalities are incredibly effective at delivering messages and influencing audiences.


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