• Georgia Musolino

Case Study: Joel Thompson Inspires at Mental Health Fundraiser

Client:

Kate Lovett (who is fundraising for the North West Queensland Mental Health Network)


Talent:

Joel Thompson (NRL, Manly Sea Eagles)


Brief:

Book a sports star who has experienced mental health challenges, or knows someone who has, to attend a North West Queensland Mental Health Network Fundraising Event and promote the event on social media.

(source: Instagram, @_joel.thompson_)

The Outcome:

Kate Lovett decided to host an event titled 'Dinner on the Field' to raise money for the North West Queensland Mental Health Network, part of her participation in the Isa Rodeo Queen Quest.


The event was attended by people involved in the charity and residents of Mount Isa and surrounding areas.


Kate approached PickStar in search of a sports star with experience of mental health challenges who would boost attendance at the fundraiser.


With PickStar's marketplace of 1300+ athletes including over 30 different athletes who specialise in mental health topics, there were plenty of great options for Kate to choose from. Shortly after PickStar released Kate's brief to shortlisted candidates Joel Thompson made contact to express his interest in being involved.


Joel is a huge mental health advocate who runs his own mental health initiative called 'the mindset project', so Kate believed he was be a great fit for the event.



Joel jumped on a flight to Mount Isa on a Friday evening and on Saturday was given a tour around town by Kate.


Attendees at the event were thrilled to hear Joel's stories from his illustrious career, as well as raw insights into his mental health challenges and the importance of support networks.


Joel was very generous with his time and chatted freely with many of the 100-plus attendees, as well as posing for photos and signing autographs.


In the end, Kate couldn't have been happier with the night and believed Joel's participation not only united the community and built awareness of mental health issues, but also helped raise much-needed funds for the North West Queensland Mental Health Network.


Kate Lovett and Joel Thompson

If you'd like to find out more about the NRL experiences and mental health challenges of Joel Thompson, have a listen to our Off-Field Podcast here.


Sports stars who have overcome personal challenges can provide valuable insights as guest speakers at events.


With Pickstar's new and improved filtering system, you can easily search for the perfect sports star for your opportunity.


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