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  • Charles Brice

Case Study: Luxury Car Maker Secures Rugby Star for Product Launch

South Korean luxury car manufacturer Genesis Motors wanted to open in Australia with a bang, so they jumped on to PickStar to find a sports identity who would bring star power to their product launch.

Client: Genesis Motors

Talent: Braith Anasta

Brief: To attend the launch of Genesis Motors first Australian dealership.


Connecting with PickStar


Genesis Motors was preparing to launch its first Australian dealership in Sydney’s Pitt Street Mall.


They wanted to both attract media attention and create a memorable experience for the more than 150 guests who would be in attendance.


So event organisers jumped on to PickStar 10 days before the event, browsed the database of more than 1300 sports stars and submitted a brief to the PickStar team.


PickStar used the brief and the budget to tailor a pitch to NRL star Braith Anasta, and secured his participation that day.

Braith Anasta (back right) with other influencers at Genesis Motors' launch

The Outcome


Braith Anasta and other influencers helped make the event a huge success, mingling with the crowd and socialising with guests for more than two hours. Braith boosted the exposure of the event even further through his own social media presence and by posing for photos with the luxury cars. His post on Instagram, where he has more than 36,000 followers, attracted more than 500 likes.


Through PickStar, you can book the perfect sports star to boost your next event or launch.


Simply browse our database of over 1300 elite athletes, shortlist your favourite sports stars and submit the brief and budget. The PickStar system will handle the rest.


Check out the PickStar marketplace now and get started.


#ProductLaunch #GuestAppearance #Corporate #BraithAnasta