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Case Study: Zambrero books Ninja Warrior star for World Food Day event

Australia's biggest Mexican restaurant chain, Zambrero, is well-known for its campaign to eradicate world hunger. In the lead up to World Food Day, Zambrero came to PickStar in search of a socially-conscious athlete who could assist them in promoting the cause.


Talent: Olivia Vivian

Client: Zambrero

Brief: Zambrero required Olivia to deliver various tasks which included:

  • 2-4 media interviews during the pre-promoting window or on World Food Day

  • 2 static posts across social media

  • 2 stories across social media with 2-3 frames per story

Connecting with PickStar


Fuelled by their goal to donate 1 billion meals by 2025, Zambrero wanted to call on Australians to join with them to fight the world hunger crisis.


In 2018, with the help of an army of volunteers, Zambrero was successful in packing over 400,000 nutritious meals during their World Food Day event to donate to people in need.


This year, Zambrero wanted to pack even more meals, so decided to enlist the help of high-profile ambassadors who could help boost attendance in each state.


PickStar identified Olivia Vivian as the perfect fit due to her previous charity and fundraiser work as well as her well-known advocation around nutrition and health.


Olivia is a former Olympic Artistic Gymnast and Ninja Warrior with an ability to inspire and motivate those around her, and when she received the offer from PickStar, Olivia was happy to accept.


Outcome


Olivia promoted the event via her social media channels, with posts including this impressive handstand trick:

With Olivia's help, Zambrero were able to smash their goal of 450,000 packaged meals by donating a grand total of 460,254 meals around Australia.


PickStar's marketplace of over 1,300 athletes includes a broad range of high-profile stars who would make fantastic brand ambassadors for your next campaign.


PickStar works with ANY budget, ANY idea ANYWHERE in Australia. Get started here.


#Health #SocialMedia #Gymnast #OliviaVivian #NinjaWarrior