• Georgia Musolino

Case Study: Podcast books sports stars to attract and inspire young listeners

Podcasts offer a fast, engaging, cost effected platform for businesses and organisations to engage with audiences. Girls Invent decided that the best way to attract their target audience to their podcast was to book interviews with a series of renowned women sports stars.

Client:

Girls Invent


Talent:

Georgia Wilson (Field Hockey)

Aisling McCarthy (Gaelic Football and AFLW, Western Bulldogs)

Michelle Wilson (Karate)


Brief:

Three elite female athletes to engage in a phone interview for the Girls Invent podcast series.


Connecting with PickStar


Girls Invent is a unique community organisation supporting young girls through a series of workshops that allow them to create their own products or businesses while still at school.


Girls Invent also motivate their young female audience to achieve their personal best through their podcast series, which features interviews with successful women from a variety of fields and discusses the challenges they faced in their careers and how they were able to overcome them.

For a series of three podcast episodes, Girls Invent came to PickStar looking for women athletes who could empower their listeners.


Most importantly, Girls Invent were looking for women who support the mission of inspiring girls to be their best and were willing to speak openly about their lives, careers and the lessons they've learnt along the way.


Fortunately, PickStar's marketplace includes nearly 400 successful female sports stars from a variety of codes, so the team were able to compile a list and reach out to potential talent.


Girls Invent's request was quickly picked up by Hockeyroos star Georgia Wilson, football sensation Aisling McCarthy and karate champion Michelle Wilson.



Outcome

All three podcast episodes were successful in attracting and inspiring young listeners. Each interview ran for approximately 30 minutes and the athletes were extremely open about the ups and downs of their journeys.


Specifically, Michelle gave insights into her experiences on becoming a karate champion and a mum, while Aisling discussed the factors which helped shaped her successful football career. Georgia spoke about how a strong belief in her abilities helped her overcome setbacks in her hockey career, and discussed her new business venture.


The team at Girls Invent were thrilled with the interviews and felt all three athletes were a great contribution to their podcast and overall mission.


You can listen to the podcasts here:


Georgia Wilson: https://podcasts.apple.com/us/podcast/georgia-wilson-her-rise-to-become-hockeyroo-representing/id1459776267?i=1000449503383

Aisling McCarthy: https://podcasts.apple.com/us/podcast/aisling-mccarthy-building-sporting-career-despite-setbacks/id1459776267?i=1000448644201

Michelle Wilson: https://podcasts.apple.com/us/podcast/michelle-wilson-shares-her-challenges-as-karate-champion/id1459776267?i=1000453920572


Take your podcast to the next level by interviewing a sports star!


PickStar's marketplace includes 1400+ elite athletes and sports personalities, each with unique stories, insights, and experiences to share.


Booking a sports star is now easier than you think with the help of PickStar. Get started here.


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