Podcast: Eileen Bell on Overcoming Stereotypes and Cynics in eSports


Eileen Bell was Australia’s first professional female gamer in Australia before becoming an eSports consultant and senior manager of innovation at BT Financial.

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Eileen has been one of the pioneers of eSports in Australia, an industry now reportedly worth around a billion dollars globally, with hundreds of millions of fans, and capturing the undivided attention of the lucrative 18 to 34 year old demographic.

And yet, despite the staggering numbers and waves of momentum for eSports, there’s still plenty of cynics who aren’t taking eSports seriously.


In our interview side of stage at Mumbrella Sports Marketing Summit, Eileen addresses the challenges and talks about where eSports is at, its evolution, stereotypes and gender. She also talks about where eSports is heading, in Australia and globally.

Listen to the full interview and subscribe to Off-Field now on Apple Podcasts, Google Play, Whooshkaa or Stitcher.

Other interviews from Mumbrella Sports Marketing Summit 2018:

- Trust in sport panel discussion with Skins chairman Jaimie Fuller, PickStar's Andrew Montesi and Virginia Hyland from Hyland Communications (live session). Listen now.

- Nikki Dryden on the 'Olympic Dream' deception and human rights in sport. Listen now.


You can book Eileen Bell as a guest speaker through PickStar, the best place to book sports personalities and stars for any event, campaign or engagement you can imagine. Choose from over 800 stars past and present, PickStar works fast with ANY budget. Get started now.

Off-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.

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