Case Study: Socceroos Add Star Power to Video Campaign


Sports media company, The Roar, used PickStar to book soccer stars for a Samsung campaign leading up to the 2018 FIFA World Cup.


Client: The Roar and Samsung Australia

Talent: Socceroos star James Troisi and Socceroos legend Josh Kennedy

Brief: World Cup video campaign


The Roar was working with Samsung Australia on a video campaign to tap into the excitement of the FIFA World Cup, and wanted to get some big name Socceroos involved to share their experiences.

Connecting with PickStar

The Roar visited the PickStar platform and talked to the team about the availability of Socceroos talent for the campaign. PickStar provided advice about budget expectations and the brief for the talent.

The athletes would be asked to appear in a video series detailing their own personal experiences with the national Australian team and other sporting ventures. This content was set to be shared by the athletes and across The Roar and Samsung Australia web and social media platforms.

After browsing and shortlisting a range of soccer talent, PickStar then worked to contact the former Socceroo stars and were able to lock down both Joshua Kennedy and James Troisi. PickStar managed payment and booking details for the client and talent.

Outcome

Watch James Troisi's video here

Watch Josh Kennedy's video here

The video series was successfully executed and the Roar and Samsung were pleased to align with top Socceroos talent around the world's biggest sporting event.


The Roar has worked with PickStar on a number of occasions and was again impressed with the service.

"PickStar has always been helpful in finding access to some of the biggest names in Australian sport.

Always corresponding in a timely fashion, and with a friendly attitude, has helped make our experience with PickStar a good one.

They have also been particularly helpful in giving us access to players that aren't already registered on their platform, willing to reach out and make arrangements for us for all sporting codes."


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