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  • Georgia Musolino

Why you should book a racing star for your Melbourne Cup event or campaign

The Melbourne Cup is one of the biggest events on the sporting calendar, which means it's also one of the biggest days of the year at Australian pubs and clubs and and a great opportunity for brands to launch racing-themed campaign or promotions.


Guest speaker opportunities


With so much competition between venues vying to attract punters, providing a unique experience not offered by others could be the key to help your pub or club stand out from the crowd.


Guest speaker and guest appearance opportunities by racing stars, experts or commentators can provide unique insights for your customers that they can't get anywhere else. These insights can include what is going through the mind of trainers and jockeys and what it feels like to be triumphant, or unsuccessful, on the day.


Ambassadors


Securing a sports star to be an ambassador for your brand during the Spring Racing Carnival can also deliver great brand exposure when audiences are tuned in to all things racing.


Ambassadors can attend events, perform media appearances and post on social media, all while flying the flag of your business or organisation.


Ambassadors don't necessarily need to be from the racing industry either. AFLW star Georgie Parker, who is a big racing fan, recently lent her name to the Thirsty Camel Cup at Morphettville Racecource.


Online campaigns


Sports stars don't have to appear in person to add significant value to your brand. Purely digital campaigns can also be very effective.


Recently, leader Australian horse trainer Chris Waller, who trained superstar racehorse Winx, participated in a campaign for Palmerbet where he provided a series of 'Winx updates' for the company's blog.



Racing stars who could boost your next event or campaign

Chris Waller – leading horse trainer, Winx

Claire Lindop – first woman to race in the Melbourne Cup

Richie Callender – horse racing personality

Katelyn Mallyon – retired jockey

Peter Moody – retired trainer


Through PickStar, you can book the perfect racing star to be a guest speaker at your Melbourne Cup event or to lead your next campaign.


Simply browse our database of over 1300 elite athletes, shortlist your favourite sports stars and submit the brief and budget. The PickStar system will handle the rest.


Check out the PickStar marketplace now and get started.


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